Documentation

HoverCraft is a WordPress theme focused on making long-term maintenance as easy as possible. After many years of experience working with WordPress, web hosting, and internet marketing, our team wanted something that provides commonly used features — with minimal tinkering.

“Make everything as simple as possible, but not simpler.”

Albert Einstein et al

When you think carefully about customizing WordPress layouts, you will notice something interesting: things like headers, footers, and sidebars are nearly always uniform site-wide elements, and most of the “unique” DOM elements exist in the small space in between… if at all.

We don’t know about you, but we don’t particularly enjoy playing with page builders, theme settings, and janky plugins that “hack” WordPress layouts. Instead, we just want our websites to look decent, load quickly, and function properly, for a really long time!

This is where HoverCraft comes in. After many years working as professional SEO consultants and online marketers, we know that above-the-fold is what matters most, regardless of the device used… and that, as mobile continues to cannibalize desktop traffic, super fancy DOM elements are becoming pointless. Therefore, our WordPress theme focuses heavily on providing several great-looking header layouts to choose from using the built-in page templates function of WordPress Core, along with several key menu and widget locations that have been very consciously chosen.

• free speech
• transparency
• portability

If you’re a minimalist who hates most WordPress themes because of bloat that’s forced into them, you will love HoverCraft, because it doesn’t try to bundle scripts or functions that belong in plugins. HoverCraft is also 100% free and open source on GitHub, so there’s no annoying API keys, user logins, or premium upgrades you have to worry about, either.